Brand Specialist

New Albany , Ohio
Sales
6/5/2025
New Albany
75,000.00 Annual
55,000.00  Annual
Full Time
Day: M-F

Job Title: Brand Specialist 
Location: New Albany, OH, Hybrid 
Department: Marketing 
Reports To: Marketing Director 

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About the Role 

Southeastern Equipment is looking for a Brand Specialist to support and grow our brand presence across digital, physical, and in-person touchpoints. This role is ideal for someone with a few years of marketing experience who wants to expand their skills in content creation, social media, local marketing, PR, and events. If you're creative, detail-oriented, and excited about building a recognizable, trusted brand in the construction equipment industry, we’d love to meet you. 

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Key Responsibilities 

1. Content & Organic Social Media 

  • Support content development efforts including blog posts, videos, photography, and other multimedia assets. 

  • Plan and develop organic social media campaigns across platforms like Facebook, Instagram, and LinkedIn. 

  • Monitor engagement and make recommendations to improve reach and interaction. 

  • Increase our follows and engagement through strategic campaigns and content.  

2. Events, Trade Shows & Sponsorships 

  • Plan, coordinate, and execute trade shows, events, and sponsorships. 

  • Coordinate event logistics, promotional materials, and booth setup. 1-2 times a year required for physical set up.  

  • Track leads and outcomes from tradeshow and event participation. 

3. Website & Digital Experience 

  • Create landing pages and content to support campaigns and company goals. 

  • Collaborate with internal teams and Performance Marketing Manager to implement SEO and content strategies that improve visibility and the customer experience. 

  • Help create lead magnets, sales enablement tools, and other content to bring in leads through digital marketing channels 

4. PR & Brand Awareness 

  • Draft press releases and assist with media outreach to enhance brand credibility. 

  • Help maintain relationships with influencers and brand ambassadors. 

  • Assist in managing online reviews (e.g., Google Business) and Net Promoter Score (NPS) processes. 

5. Brand Presence, Apparel & Co-Op 

  • Support dealership branding efforts (signage, promotional items, internal branding). 

  • Assist in managing promotional apparel and merchandise. 

  • Help track and apply manufacturer co-op funds in compliance with guidelines. 

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What Success Looks Like 

  • Growth in organic web traffic and social engagement. 

  • Consistent brand presence across touchpoints. 

  • Increased visibility through events, PR, and brand partnerships. 

  • Successful execution of assigned projects and campaigns. 

  • Effective use of co-op funds and marketing resources. 

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Who You Are 

  • A creative thinker with strong attention to detail. 

  • Outgoing and bubbly personality with a hardworking attitude. 

  • Comfortable writing and editing content for various platforms. 

  • Familiar with digital marketing concepts (bonus for SEO, social media, or WordPress experience). 

  • A team player who collaborates well across departments. 

  • 3-5 years of experience in marketing, communications, or a related field (industry experience is a plus, but not required). 

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Performance Metrics (KPIs) 

  • Organic web traffic growth 

  • Social media engagement rate and follower growth 

  • Content performance (blog views, video watch time) 

  • Event support outcomes (leads, engagement) 

  • Co-op fund usage 

  • Brand visibility through PR and reviews 

  • Project timeliness and quality of execution 

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Ready to grow your marketing career and help us build a stronger brand? Apply today and join a team that’s making a mark in the construction equipment world. 

 

Southeastern Equipment Company is unable to offer sponsorship now or in the future. All candidates must be legally authorized to work in the United States without the need for sponsorship.

Please keep in mind that the posted pay range represents the range for all positions in the job grade within which this position falls. The actual hourly/salary offer will take into account a wide range of factors, including location, certifications, and skill development and potential bonuses.

Our dealership offers full time employees: competitive salary, full benefits: Medical, Dental, Vision, Critical Illness, Life Insurance, 401K with match, Wellness, PTO, company apparel, uniforms provided, and boot allowance. EOE.

Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.